Xiaomi has been going through a ‘Midas touch’ phase in markets such as China and India, where all of their products are going on to become segment leaders, in terms of volume.
This might sound puzzling to some, so let’s clear that out. Redmi was a sub-brand of Xiaomi, but only recently split to function as an entirely separate entity with different products that can be said to compete with Xiaomi in a lot of segments.
TVs, along with many other tech and lifestyle products have helped Xiaomi become household brand with a significant market share in India and China. Redmi has only recently commenced operations of their own and a new teaser suggests that a Redmi TV might be on the way.
Xiaomi topped the Chinese TV industry for the first half of 2019. In a post on Weibo, Lu Weibing, the head of Redmi congratulated Xiaomi’s CEO Lei Jun on his success and followed that up with the question “Do you want Redmi to make a TV?”
Redmi has always focussed on budget, value-for-money products and is already a player in segments like headphones, power banks, notebooks, luggage and even washing machines. A Redmi TV doesn’t sound all that crazy if you look at it now, and is just a part of their diversification efforts.
There’s still little to no confirmation that Redmi already has a TV in the works, but knowing their history, this teaser might have some substance to it. In the start, it is likely to be limited to China where the brand’s perception is really positive.
Redmi has been doing a great job in India ever since their inception. The Redmi Note series are one of the best selling smartphones across all segments and the recently launched Redmi K20 Pro gives the best of flagships a run for their money. It will be interesting to see how they capitalize on this momentum.