Over the years, Uber has effectively replaced taxi cabs and conventional food delivery for some customers. Now it has its sights set on the devil’s nectar.
The ride-share giant announced Tuesday that it had purchased alcohol delivery service Drizly for $1.1 billion. Uber said Drizly’s mobile app will stay operational, but the ability to order liquid courage using Drizly’s infrastructure will be incorporated into the Uber Eats app eventually.
There will also be some benefits on the driver’s side of things, per the press release. Drizly drivers will get access to Uber’s GPS tech, and, as Uber puts it, drivers have “even more ways to earn” now that people can order a little bit of the bubbly from the comfort of their couch. We assume Uber means they can earn more money and not basic benefits that come from full-time employment.
With a global pandemic raging indefinitely, it makes sense for the perpetually unprofitable Uber to look into ways to make money that don’t involve transporting people from one place to the next. The Drizly acquisition goes hand-in-hand with last year’s Uber Connect package delivery service in that regard. A word of advice: If you plan on using Uber Eats to get absolutely sauced while you’re stuck at home, please tip generously.