Once upon a time, Twitter’s whole thing was that people were supposed to keep their messages short and to the point. The site’s newest update seemingly goes against that philosophy.

On Wednesday, Twitter rolled out a tiny little feature that will make it easier for you to thread your tweets together. Tweet threading is a feature that’s been around for several years, but now you can choose to add a new tweet you’re drafting to an existing thread right from the text box. Twitter posted a helpful GIF to explain how it works.

Twitter@Twitter

Now you can add a Tweet to the one you already Tweeted, faster!

7,638 4:37 AM – Feb 20, 2020

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From a UX standpoint, this is smart. For years, those of us who don’t know how to be concise had to thread our tweets together by writing each new entry as a reply to the previous tweet. Twitter eventually started letting people pre-draft threads to publish all at once. But if you’re not interested in thinking ahead by more than a few seconds, this newest feature will let you string your thoughts together with a little less effort.

From the standpoint of someone who already spends too much time on Twitter and would prefer to melt my brain a little less every day, this just adds a few degrees to the thermometer. 

It’s fine for Twitter to support threading, especially as the site makes threads a little easier to read and, potentially, ignore. But making it easier to create threads only encourages people to be more verbose on a site that was originally designed with efficiency in mind.

https://bit.ly/37K9Ahw

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