Until now, the only way to get Spotify working on a Sonos speaker was to pay for a Premium subscription, but that’s about to change.
As Engadget reports, all Sonos speakers (as well as collaborations between Sonos and Ikea) will be able to stream music through a free Spotify account. Once you update the Sonos app, navigate to the Settings menu, select Music & Content > Add a Service and link your free Spotify account.
After that, you can stream through Sonos’ app, Spotify’s app via Spotify Connect, and use Google Assistant to start a Spotify playlist if your Sonos speaker, such as the Sonos One, has voice control. While Alexa is also available on Sonos devices, it cannot yet control free Spotify accounts.
The Verge reports that Spotify Free on Sonos devices gives users the control to shuffle Spotify’s catalog, gives access to personalized playlists including Discover Weekly, Release Radar, and Daily Mix, as well as the streaming service’s on-demand playlists.
Currently Spotify has 248 million monthly active users, but only 113 million pay for Spotify Premium, the company says. So this move could get many more Spotify listeners into the Sonos ecosystem ahead of Black Friday and the holiday shopping season.