If I had a penny for every time I encountered an smartphone addict, I would be really rich. With so many people stuck in the rut of addiction, it’s not uncommon to find articles on beating this addiction on wikiHow or while scrolling through a newspaper. But, there are very few people who genuinely follow the advise preached in these articles. And it kind of makes sense since pretty much all these articles say the same thing.

 

 

But, recently, at the TIME 100 Summit held earlier this week, Apple’s CEO Tim Cook gave some seemingly legit advice on how to deal with iPhone addiction. Cook says that his intention behind iPhone wasn’t to ‘maximise user time’ and he prefers to silent the push notifications.

“What it has done for me personally is that I’ve gone in and gutted the number of notifications. Because I asked myself: do I really need to be getting thousands of notifications a day? It’s not something that is adding value to my life, or is making me a better person. And so I went in and chopped that,” Cook told his audience (as reported by TechCrunch). But, I wonder if it’s as simple as it sounds.

Also, it’s completely understandable that Cook didn’t want people to be constantly stuck to their phones, but the fact that the platform itself encourages app developers to keep pushing notifications on app updates, and recommendations seems contrary to his statement.

Moreover, the very reason that iPhone even came into play was to boost engagement among users, and where there’s engagement, there’s got to be a boost in ‘user-time’. Now, although, I don’t think just turning off push notifications is the answer to your addiction woes, it can definitely help!

“We don’t want people using their phones all the time. This has never been an objective for us. We want to educate people on what they’re doing. This thing will improve through time, just like everything else that we do. We’ll innovate there as we do in other areas,” addedCook.

So, although all of this sounds good, Cook needs to elaborate further on how exactly he intends to ‘educate’ people about this addiction. For now,the best thing that we can do is download all those ‘quit phone addiction’ apps on our iPhone and bang our head against the wall, hoping for a miracle!

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