You’ve gotta hand it to Domino’s: No matter what you think of their pizza, they’re great at finding new ways to get it to you.
After rolling out robot and autonomous vehicle delivery of their pizzas, the chain is now expanding to a new trend: electric bikes. Domino’s made the announcement early Tuesday, just a month after it added GPS tracking to its delivery system.
After testing e-bike delivery in three major markets — Houston, Miami, and NYC — the pizza slinger is bringing the option to even more customers, including in the Miami, Salt Lake City, Baltimore, and Houston markets.
In a press release, Tom Curtis, Domino’s executive vice president of corporate operations, declared of the initial test runs, “those stores saw improvements in overall delivery and service.”
He added, “They also experienced labor benefits, as the stores were able to hire from a wider pool of candidates, including those who might not have a car or driver’s license. Plus, stores that were already delivering with traditional bikes saw improved team member satisfaction with e-bikes.”
The chain is teaming up with Seattle-based Rad Power Bikes for the program, and the bikes, which can reportedly run between 25 to 40 miles on a single charge depending on the rider, will be tricked out with “front and rear insulated soft-sided cargo areas, which can hold Domino’s Heatwave bags, drinks, sides, and dipping cups.”
Domino’s promises that the e-bikes will also be safe, sporting “lights in the front and back, reflective materials for driver safety, and have a top assisted speed of 20 mph.”
There’s no promises this will make your pizza taste better, but that beauty is in the eye of the pie-holder anyway. At least you can feel a little less guilty about the effect of your pizza delivery on the environment — and just focus on the damage to your waistline.