Apple’s spin on news subscriptions has been expected since it bought “Netflix for news” company Texture last year.

Apple’s rumored March event is expected to take place in the Steve Jobs Theater at its Cupertino, California, headquarters.

James Martin/CNET

Apple is expected to unveil its news subscription service at an event March 25 at its Cupertino, California, campus, Buzzfeed said in a report Tuesday, citing unnamed sources. But don’t expect to see revamped Airpods or a new iPad Mini, the report said.

Apple declined to comment.

Apple’s spin on a “Netflix for news” has been expected since the company bought news subscription aggregator Texture last year. It’s part of a push by the gadget giant to build up services chops, as sales of its all-important iPhone have begun to sputter.

Apple has also made headlines with eyebrow-raising deals for a rumored TV service, lining up big-name projects with Oprah WinfreyReese WitherspoonM. Night Shyamalan and Steven Spielberg, among many others.

An unveiling of the news subscription service is expected to headline the event March 25 at its Apple Park campus in the Steve Jobs Theater, according to the report. It added that two other highly anticipated announcements — next-generation AirPods and a new iPad Mini — will be no-shows.

But the event is supposed to be focused on subscription services. In addition to iTunes and its App Store, the company already operates Apple Music, a monthly subscription service for all-you-can-eat tunes on demand. And its rumored video service — the expected home for all the TV and movie projects Apple has scooped up — is expected this spring as well, according to reports.

Apple’s news subscription service was in the news earlier Tuesday. A report from The Wall Street Journal cited sources saying Apple  is asking publishers to agree to such terms as letting the tech giant keep half the service’s revenue.


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