Apple is likely working on a number of different subscription bundles called Apple One which will simply allow customers to subscribe to a number of digital services that the company is currently offering in a bundle at a lower monthly price aggregate.
According to Bloomberg, Apple plans to launch its all-in-one subscription bundle in October, after months of rumors that the company was working on one. This follows earlier reports, including another from Bloomberg, which claimed that Apple was planning to launch an Amazon Prime-like subscription bundle. But there’s definitely more meat to what the new report brings to the fore.
The new report claims the service is internally called “Apple One”, dismissing whispers that Apple may ominously name it ‘Apple Prime’. Apple One does make better sense though, simply because it signifies multiple subscriptions in one. That said, the internal name may not be the final one that consumers see when the bundles finally launch.
The report also details that Apple One will launch alongside Apple’s new 2020 lineup of iPhones, which has long been expected to be announced in either September or October. This means more details about the bundle may be announced at the same event that Apple uses to unveil the new iPhone and Apple Watch models annually, which usually takes place in September.
Apple One is also said to be a part of iOS 14. It’s currently not a visible part of the iOS 14 beta, but Apple has held features in the past that are related to hardware changes in its iPhone lineup that are not announced until months after the first iOS beta reaches users and developers.
From what we learn from the report, Apple One will be made available in multiple tiers, which will be recommended differently to iPhone or iPad users based on the apps and services they already use. The lowest-price tier would include only Apple Music and Apple TV+, the next one up would add Apple Arcade, and another beyond that would add Apple News+. Additionally, an even higher tier would include more iCloud storage.
Apple is also reportedly working on a workout video subscription service, which would be included in the highest-end tier, according to Bloomberg’s sources. Also, the bundles “will be geared towards families,” the report claims, and will play nice with the Family Sharing features Apple already offers for individual subscriptions.