Updated Oct. 6.
Following months of uncertainty, Amazon Prime Day has a date for 2020.
We previously reported that Prime Day 2020 will be on Tuesday, Oct. 13 after a slew of other publications like CNET and The Verge went live with stories rumoring the date, but now Amazon has confirmed that Prime Day 2020 will be Tuesday, Oct. 13, and Wednesday, Oct. 14. The event will run from 12 a.m. PT (3 a.m. ET) Oct. 13 to 11:59 p.m. PT (2:59 a.m. ET) Oct. 14. (If that’s confusing, just know that for folks on the East Coast, you can keep shopping until 2:59 a.m. on Thursday, Oct. 15.)
Last year the shopping event ran for a full 48 hours, so we aren’t surprised to see that happen this year too.
This news comes after the summer shopping event was . Amazon scaled back on its promotional events when the coronavirus pandemic hit because of a huge increase in demand for essential items. Now that we’re six months into our “new normal” and have adjusted our daily lives, big shopping events like this seem to be a bit easier to manage.
Prime Day is , making it a nice distance out from the winter holiday shopping — like a Christmas in July sort of situation. But because it got pushed back to October this year, it’s going to run into the regularly scheduled holiday deals and we’ll likely see some overlap.
In 2020, Prime Day is really focused on small businesses, with Amazon even offering a $10 credit to Prime members who spend $10 on items sold by small businesses now until Oct. 12. Shoppers can use the credit once Prime Day actually starts.
is going to be different this year, too, because of COVID-19 and social distancing regulations, and some retailers have already said that they will run promotions and deals earlier than ever. So, buckle in and get ready for savings thrown at you starting with Prime Day on Oct. 13 and running through the end of the year. This is going to be a long-ass holiday season, y’all.
What is Prime Day?
Prime Day is sort of like a Black Friday that’s exclusively for Amazon Prime members. As we said, it’s usually in the summer and has been a two-day shopping event in the last couple of years. It’s typically a nice chance to get big savings outside of the normal holiday shopping season, but this year it’s a chance to start your holiday shopping early. We usually see discounts on hot ticket items like Echo devices, tablets, 4K TVs, and headphones.
How does Prime Day work?
Within the 48 hours of Prime Day, there will be exclusive deals for Prime members that show up automatically when logged in. There are deals that last the whole stretch of the event and then there are lightning deals that last for a much shorter time (like an hour or two) and have a limited supply. The items on sale during Prime Day are not limited to just Amazon products and include categories like electronics, furniture, outdoor gear, clothing, and tons more from a variety of brands.
Amazon has been throwing us some early Prime Day deals ahead of the event, and these deals do mostly focus on Amazon brands like Echo devices and Fire TVs.
How to shop Prime Day
If you’re a Prime member, just go to Amazon’s homepage and you will likely be bombarded with Prime Day promotional banners that’ll take you to the Prime Day deals page. If you’re not a Prime member, you can sign up for a 30-day free trial or an actual paid membership. You’ll get access to deals on physical products and services like Audible and Prime Video.
Mark your calendar and be sure to check out Amazon on Oct.13 and 14 to see all the deals included in Prime Day, and keep your eyes peeled now for early Prime Day deals.
Early Prime Day deals
In typical Amazon fashion, Prime Day 2020 deals started as soon as the dates were announced. Here’s what Prime members can already save on:
- Amazon devices: are two for $39.98 with code DOTPRIME2PK, is $100 off, and are up to $100 off. Plus, save $40 on the , get and six months of Amazon Music Unlimited for only $19.99, and shop bundles on indoor security cameras and save.
- Amazon Music: Prime members who are new to can get four months of the premium tier for just 99 cents.
- Audible: Prime members will save $50 on a year-long subscription to , and existing Audible members will gain access to the Plus catalog at no additional cost.
- Kindle Unlimited: New members will save 50% on a six-month subscription.
- Kindle books: If you spend $20 on e-books and get a $5 e-book credit. Plus, Prime members can get for free.
- Prime Video: Now through Prime Day, members can save up to 50% on select titles.
- Amazon Fresh: Prime members can get $15 off their first order of $50 or more using the code FRESH15.
Prime Day 2020 shopping tips
A savings event on a platform as massive as Amazon can feel seriously overwhelming. There are some steps you can take now, and once Prime Day actually begins, to make your shopping experience go as smoothly as possible — and ensure you get all the best deals.
First of all, it’s never too early to start. What big-ticket items are you hoping to score this year? Compile a list and then those products and set deal alerts within the Amazon app (tap “watch this deal” on items you want).
Amazon discounts tons of stuff every day, so in order to find actual Prime Day deals, look for deal badges. They’ll be in blue to help you differentiate from regular deals. For the best experience, figure out which platform you like to shop best: Amazon.com, the Amazon app, or through Alexa.
Once you have your shopping list put together, don’t be afraid to jump on deals you see ahead of Prime Day’s actual start date. Like Black Friday, this shopping event’s lines get blurred and savings can crop up outside of the set timeframe.
Prime Day competitors
This comes as no surprise, but other retailers are planning their own shopping events to ride the coattails of Prime Day. We saw this last year with Target and Walmart running exceptionally good deals during the same dates as Amazon’s event, and this year they’re being far more blatant about it. Hey, it’s 2020, there are no rules.
Walmart’s Big Save will take place Oct. 11 through Oct. 15, which is technically longer than Prime Day, but early Prime Day deals have already started, so Walmart doesn’t really have the upper hand there.
Target’s Deals Day is set to run Oct. 13 through Oct. 14, making the event a direct Prime Day competitor.
Both are boasting Black Friday-level deals on thousands of products, and honestly, we suspect these savings will stick around until the end of the year. Both Target and Walmart have publicly extended their holiday shopping seasons to span October through December.